|
Factors
driving visitors to return to a website
|
|
|
75%
|
|
Ease
of use
|
66%
|
| Quick
to download |
58%
|
| Updated
frequently |
54%
|
| Coupons
and other incentives |
14%
|
| Favorite
brands |
13%
|
| Chat
and BBS |
13%
|
| Cutting-edge
technology |
12%
|
| Games |
12%
|
| Purchasing
capabilities |
11%
|
| Customizable
content |
10%
|
| Other |
6%
|
Source: Forrester
Research, Feb 1999
|
