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Useful Statistics

ECOMMERCE STATISTICS

CUSTOMERS
total online shopping population
2002
66 milion
2007 (projected)
132 million


US Internet users: frequency of purchases
at least one online purchase
84%
regular online purchases
less than 1/3

Source: Intermarket Group, Jan 2002

Average age of online shoppers is increasing.

  • Most online shoppers in the next five years will be older than 35, and have annual household incomes of between $30,000 and $75,000 (US $)
  • Consumers over the age of 50 will account for 30% of new online shoppers from 2003 onward, in comparison with 16% of all online shoppers in 2002.

Source: Jupiter Media Metrix, Mar 2002

Why consumers buy ONLINE
Convenience
84%
Product Depth
41%
Better Experience
36%
Rich Content
31%
Value
26%
Brand
20%
Customer Service
11%
Interactive Tools
7%
Novelty
4%

Source: Forrester Research, Sep 2002

BUSINESSES: RETAIL
active websites that are
e-commerce capable
2002
3,411,099
(= 12.5% of all active websites)

Source: NetFactual, Jun 2002


percentage of web retailers who are profitable
1999
38%
(Source: Wall Street Journal, April 18, 2000)
2000
43%
(Source: Shop.org, Jun. 2002)
2001
56%
(Source: Shop.org, Jun. 2002)


total US online retail sales (US $)
2000
$28 billion
2001
$31.4 billion
2002 (projected)
$38 billion
  • 2002, first quarter
$9.88 billion
(= 1.3% of all retail sales)
Source: US Commerce Department, Aug. 2002
  • 2002, second quarter
$10.24 billion
(= 1.2% of all retail sales)
Source: US Commerce Department, Aug. 2002

2006 (projected)

$81 billion
Source: Direct Marketing Association, Jul. 2002


total worldwide online sales:
retail and B2B (US $)
2000
$357 billion
2001
$600 billion
2002 (projected)
over $1 trillion
(83% of this is B2B)

Source: E-Commerce Times, Feb 2002



percentage of worldwide sales
represented by US
2002 (projected)
40%
2006 (projected)
38%

Source: Comscore Networks, April 2002

most active US e-commerce sectors
travel: airline tickets, car rentals, cruise / tour sales, rentals (41% of all online sales)
computer hardware
office supplies
clothing and apparel
consumer electronics

Source: Comscore Networks, April 2002 and TechNews, Mar 2002


most active European e-commerce sectors
books
music CDs
clothing and shoes
tourism

 

Source: GfK-Webgauge, June 2002

online revenue of top 10 e-retailers
(in US dollars), 2001
1 Amazon.com
$3.12 billion
2 Office Depot
$1.60 billion
3 Staples
$950 million
4 Gateway
$760 million
5 Costco Wholesale
$450 million
6 Barnes & Noble.com
$405 million
7 Buy.com
$395 million
8 QVC.com
$350 million
9 Spiegel Group
$332 million
10 J.C. Penney
$324 million

Source: RetailForward, Jul. 2002

Marketing effectiveness is improving:

marketing costs per online order
2000
$20
2001
$12

Source: Shop.org, June 2002

customer acquisition costs
2000
$29
2001
$14

Source: Shop.org, June 2002


percentage of sales due to repeat buyers
2000
40%
2001
53%


Source: Shop.org, June 2002

on creating repeat buyers

"Today, e-commerce sites looking to turn browsing visitors into repeat buyers must move well beyond the basics of design, pricing and good salesmanship. In a competitive environment, companies must also go the extra mile to make the purchase experience convenient and stress-free for their time-strapped customers.

"Satisfied shoppers spend more, they tell their friends, and they are more likely to return.

"A company cuts its chances of winning repeat business if a first-time visitor finds a site too slow to use or too hard to navigate.

"Companies that offer highly personalized services, incentive-based programs and multichannel options -- all designed to make the purchase experience easier and more valuable for consumers -- are proving that first-time buyers can be converted to frequent purchasers.

"Experts agreed that Amazon has long been a leader in terms of features that encourage repeat business. For example, the company not only introduced one-click shopping, but also lets customers choose among multiple credit card numbers that can be stored for various purchases.

"But not all sites can afford the personalization technologies that have helped propel companies like Lands' End, eBay (Nasdaq: EBAY) and Amazon.com (Nasdaq: AMZN) to the top."

Source: ECommerce Times, Aug 2002

holiday sales

During the 2001 holiday season, online sales were lost to phenomenal discounts offered at physical stores. Online retailers will have to come up with new methods to entice consumers to purchase online in during the forthcoming holiday period.

Source: Nielsen NetRatings, Aug. 2002

BUSINESSES: B2B
worldwide B2B Internet-based trading of goods and services (US $)
2002 (projected)
$823.4 billion
2004 (projected)
$2.4 trillion


Source: CyberAtlas, Mar 2002

Most B2B sales consist of volume purchasing.
Source: ECommerce Times, Feb 2002

ECOMMERCE TRUSTWORTHINESS
Online consumer losses due to
credit card fraud (US $)
2001
$700 million
(= 1900% total offline credit card fraud)
(= 1.14% of total sales)


Source: TechNews.com, Mar 2002


 

 
 

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