We have been commissioned to
create, extend, and upgradewebsites for renowned organizations
and outstanding individuals,
such as Kaiser Permanente, the largest non-profit HMO in the United
States; or Adrien Arpel, the acclaimed cosmetics and skin
care line; or Ed Kowalczyk, the
lead singer of the rock band, Live, who won Billboard's Rock Artist
of the Year award in 1995. Click
here for our portfolio.
often have both the traffic to their site and their site's response
rate increased anywhere from 100% to 1000%.
is Dr. Chris Tong
(winner of the 2002 National
Leadership Award), who
has had twenty years of
experience on the Internet, and has been recognized by peers and
clients alike for his accomplishments in providing web services,
and his accomplishments in computer science altogether.
run anywhere from $150 to $3,000. These websites contain basic
information about you and your business or organization. But they
do not involve selling products (via ecommerce) or any significant
custom programming. They are attractive, but in general do not
involve extensive custom graphic design (particularly those on
the lower end of the budget scale).
commercial or personal websites typically run anywhere
from $3000 to $15,000. Overall costs depend on many factors; here
are some of the most important:
the number of products
(and the number of options associated with each, such as colors,
materials, sizes, etc.)
the number of rounds of
website refinement required to converge on a site you are
happy with. "Perfectionism" can be quite costly!
With your budget in mind, we encourage a
different approach to design that we have found is
cost-effective and produces a site that is "good enough".
websites – Our large-scale sites vary widely in their
design and function. Most, however, have hundreds of pages (and
often hundreds of products), and most have some significant part
of the site automatically
generated from a database (rather than entered by hand).
This saves on design costs
and enables you to have a non-programmer on your staff enter new
information and make revisions. Such websites usually range from
$10,000 to over $100,000. Tell us what you have in mind!
you are one of our prospective international clients,
you may wish to see what these prices look like in
your own currency by using
Universal Currency Converter™.
We approach each website differently,
in a manner that is sensitive to the materials and preferences
you provide, and is informed by our marketing savvy for creating
the most attractive and effective website. Because of this sensitivity
to your needs, we first determine with your help what kind of
a website would best serve your interests, and then create low-end
and high-end estimates, that describe different options, bells,
whistles, etc. for you to consider, and the corresponding price
These are estimates, well-informed
by our experience in creating a wide variety of websites, and that
allow you to go to your company with a proposal or bid. When you
sign on with us, we then "team up" with you, so that you
can achieve your goal of coming in at that estimate or close to
it, and we can achieve our goal of getting paid for every hour of
work we put into the endeavor. Working with an overall "budget"
that is broken down into the various website design tasks in our
estimate, we jointly make decisions such as "put more time
into the front page graphic to get it exactly right; and take that
time out of beautifying the 'colorful information' section."
Designing (or upgrading) a website breaks down into many smaller
services. Our website design services include:
web design services. These include:
and hosting of your own domain
Internet research, to
determine your competition and scout out their approaches
consultation from experienced programmers and web
of your source materials for website use (via scanning,
re-sizing, conversion to the appropriate format, image touch-up,
of a website design style
that is hip, innovative, and appropriate for your image (whether
that might involve rich, sensual backgrounds; or a light,
white background upon which colorful, professional, graphics
are contrasted; or a combination of these two styles; or something
else, unique to you...)
most beautiful site I've ever seen. Everyone here at
Aloha Bay Candles loves it. I'm going to get all our
retailers to take a look at it immediately! I knew you
guys were technical geniuses, but it's clear you're
real artists as well!"
offer the full suite of e-commerce services, ranging from shopping
cart / e-commerce software, to secure
to real-time credit card processing.CLICK HEREfor
Gallup poll from February 23, 2000 reports that
88% of Internet shoppers use credit cards for their
copy writing and editing. The
best design in the world won't help you if your copy is weak.
copy writing and editing is an art form unlike most other forms
of copy writing. Unlike most other forms
of promotional media the web does not lend itself to lengthy company
histories, product details and services. Most clients do not want
to read swathes of text, which is why web copy writing is so important.
Your web site has only a matter of seconds to convince the viewer
to stay on your site.
are editorial and layout considerations on how much copy is enough
or too much. In what instances and where should "teasers" be placed
on the home page that takes visitors to a detail page? How should
the copy be broken down? How many links or sub-links should be
created? Should the copy scroll down a whole page or go to secondary
pages? What fonts should be used for the headers, sub-headers,
and body text and in what sizes?
The copy writers at
have years of experience in writing for the web
for a multitude of business sectors and varying target audiences.
are experts at providing snappy copy to entice
and monitor compatability. One
of the strange facts of web life that surprises many who are new
to web design is that, unlike a magazine ad, the same web page
does not necessarily look the same if you look at it on a different
monitor, or through a different browser! This poses quite a headache
for web designers, because in some sense they are designing many
different websites all at once.
Our web designers keep track of the latest
statistics about what percentage of web surfers are using each
type of browser (Internet Explorer, Netscape Communicator, AOL,
etc.), how many people are using each size of monitor (15",
17", 19", etc.), and so forth. If design tradeoffs are
necessary, we design the site to look as good as possible for
the most possible viewers.
your site. Web
page loading time, readability (remember, most of the huge "baby
boomer" generation is now at an age where an "easy reader"
website is a definite plus. other important measures.
animation design. It's cool. . . It's hip. . . Everyone
wants to use it on their site. Used in limited fashion –
so you don't slow down the loading of your web pages, and you
don't mess up your search engine promotion –
it can be very effective.
view more examples
/ mailing list maintenance. Because
most website visitors need 5 visits to a site before they make
a response (for example, a purchase), the site needs to be constructed
so as to help draw them back again. Getting them to bookmark your
site (and helping your bookmark stand out through use of custom
icons) is one important aid. Even more important is attracting
people to add themselves to your opt-in mailing list or to subscribe
to your free newsletter. You will then be in a position to entice
them back to your site repeatedly, through notices of new products,
specials / discounts, interesting articles, etc. Your opt-in mailing
list, you will discover, is one of your most precious commodities.
It is a targetted market of people who want to hear from you!
If you are going to do mailings, you will want to enable people
not only to add themselves to your mailing list, but to remove
themselves from it. That way your mailings never become spam
– unsolicited "junk" email – for anyone. Also, in several
states, enabling people to remove themselves from your mailing
list is now part of state law.
A good idea: Provide a policy statement that assures would-be
subscribers that their email address will be held in confidence
by you, willnever be sold to another party, etc.
makes maintaining your mailing list easy!
When we first think about mailing to, say, a thousand email addresses,
we generally think that it must be fairly simple, because most
of us send email messages every day. But when it comes to formal
mailings, several factors can make the process much more complex
than we might imagine:
Your mailing may involve merging
several mailing lists. For instance, you may want to send
the same mailing to the people who signed up for your newsletter,
to customers who made purchases, and to people who signed
Your mailing list may contain
duplicates. Someone may sign up twice. Or when you merge two
different lists (your newsletter subscribers and your customers),
you may end up with a lot of duplicates that need to be removed.
No one likes getting the same email message more than once!
Your mailing list may contain
invalid email addresses.
You may want to send a "text
only" version of your mailing to people with "text
only" mail programs, and a full html" version to
people whose mail programs have no problem displaying messages
with images, fonts, colors, etc.
You may want to personalize
your messages ("Dear Matt"). It is well-known that
the use of a person's name is one of the most effective means
for catching their attention!
You may want to send personalized
mailings, whose contents depend on preferences checked off
by the subscriber when they originally signed up.
As you can see, "intelligent"
mailings can be quite complex.
does the work for you!
programming for special purposes. Our
programmers do installation and "tweaking" of third-party
software, and/or programming
DHTML, Cascading Style Sheets, cookies, Java applets, server side
includes, and other advanced languages and technologies. Applications
range from form-processing to database-driven site generation.
For more details, click
sections for distinct visitor types.
A moderate to large size site can have many different types of
want to provide publicly accessible material to some of these
groups (such as your end customers), while you will want to
create special, private "intranets" for others. It
pays to organize your site so that it is divided into distinct
sections for distinct groups. We can help you organize you site
in an easily navigatable fashion. For those of our clients who
host with us through (the
hosting branch of Enchanted Websites), we can set up special
"subdomain names" (sometimes called "vanity names")
for these sections, such as: shopping.mysite.com, retailers.mysite.com,
protection. Creation of
of your website. This could be for:
where customers who have paid can download an electronic product
(an e-book, software, an audio file, etc.)
password protection vary, depending on your needs. For instance,
one login and password might suffice for
everybody; or you might need to assign distinct login names
and passwords to each visitor.
your website. We regularly upgrade websites for a variety
take an earlier-generation "look" and update it
to the contemporary "look" of current-generation
amateur web design efforts with professional results.
the site, that is, to optimize the site for such online
marketing purposes as effective search engine promotion.
the performance of the site (for instance, reducing the size
of graphics to get the pages to load quicker).
If you have a large site, then no matter how good your site organization
and section menus, and no matter how comprehensive your site map,
visitors will still come looking for things that won't (easily)
be found through either. That is where on-site search engines
come in: visitors type in a phrase, and they get back a listing
of all the pages on your site that match that phrase. It is something
like using Google or Yahoo, but the listings are restricted to
be your own web pages.
International provides a nice example of one of
our custom-designed search engines. The company offers 25,000
worldwide vacation rentals. Visitors using the on-site search
engine can not only enter a geographical region of interest
(say, Paris), but also a maximum budget, and a rental type
(villa, apartment, house, etc.). What comes back are
an impactful video clip of your president speaking, or introducing
people to the site? Or, got a representative clip from a member
of your customer service staff? If converted into digital format,
and posted for play on your home page (or another important page),
such clips could pack a powerful, personal punch.
Our multimedia processing services include:
of offline multimedia (audio or video) into a digital format (such
as RealAudio or RealVideo) for use on web pages, audio
or soundtrack processing, video editing, animation design, programming
media to play automatically when a page loads, etc.
of minisites. Sometimes
the best way to augment your current traffic is to build one or
more additional "minisites", that are smaller than your
"main site", but are highly focused around a particular
topic. Ideally, the minisite has its own domain name, chosen to
reflect that topic.
hosting-related services. For those of our clients
who host with us through (the
hosting branch of Enchanted Websites), we can perform certain
services very readily:
of email addresses (or
email aliases) to direct
responses to your site to the appropriate parties.
secure order forms
secondary domain name
for your website
that automatically send email messages in response to: a request
for information; a sign-up for a service or mailing list;
you are hosting with someone else, we may still be able to perform
some or all of these services for you.
We regularly augment our clients' websites with third-party services
/ shopping cart
credit card processing
boards / discussion forums
translators (into foreign languages)
/ database management systems
providers (columns, cartoons, news articles, stock tickers
and quotes, etc.)
research the available options, and can recommend the service
that is right for you. Generally these services require installation
and/or configuration, which we are happy to do for you.
new web pages or optimizing your existing web pages for effective
search engine promotion. See
services page for more details.
SERVICES FOR "MARKETIZING" YOUR WEBSITE
How you design your site has everything to do with how easily you
will be able to market it (via search engines, email, other sites,
etc.) We can marketize
your website in many ways. Here are just a few:
If a person moves to a different section of your site, and the
"navigation bar" (the menu of sections) stays fixed,
while the rest of the screen changes, then you've got frames.
Framed sites can be invisible to search engines spiders. The spiders
that cannot follow frame links never see the content pages that
human visitors see. They only see the frameset page itself. The
best answer to this problem is for us to redesign your site so
that it doesn't use frames. If that is not possible, we can have
add information to certain of your web pages to make your site
more search engine friendly.
of splash pages into search-engine friendly home pages.
While splash pages – that is, opening pages that make a "splash"
by being heavy on graphics but light on content – can be very
nice and aesthetically pleasing to the eye, they are not very
helpful when trying to place your site with search engines. Because
splash pages are heavy with graphics but light on content they
are difficult for search engines to spider. Search engine spiders
are looking for links and content to evaluate. If your homepage
is a splash page with no content you are basically telling the
search engines that there is nothing to see on your site.
We select filenames for your web pages, graphics, etc. that are
most conducive to search engine promotion.
name selection. Your
choice of domain name has a strong impact on search engine promotion.
Did you know that you are not limited to just one domain name
for your website? You can have one domain name selected for human
beings (based on catchiness, memorability, brevity, etc.), and
another (or several) selected for effective search promotion.
days more than 95% of all web surfers use Internet Explorer. If
you look at your bookmarks – or "favorites" as they
are called in Internet Explorer – you will see that most of them
have a little "E" graphic to their left (the default
Internet Explorer graphic). However, a few smart companies have
bookmarks that stand out from the rest of the pack because they
have their own custom "icons". We can create a custom
icon for you!
Now try the following experiment: Bookmark this page. If you look
at your favorites list, you'll see our little icon next to our
bookmark. It's a great way to make your bookmark stand out from
the crowd, and relatively few online businesses are aware of this
But as an added bonus, you will notice that (after you have bookmarked
this page) the little icon will also appear on the left side of
the address window containing this page's web address. Just one
more way to make your site stand out!
tradeoffs between "flashiness" and effective search
engine promotion. Search engines use the text on
your page for their ranking determinations. If your site is
filled with Flash animation or if your text appears as a graphic
the search engine spider will not see it. Rich media enhancements
like flash look good to human visitors but they are invisible
to search engine spiders. Splash pages tend to have the same
problems. We help you arrive at appropriate tradeoffs between
using "Flash" and other advanced technologies (or
using splash pages) and effective marketizing of your web pages.
with dynamically generated pages.
If your site has a lot of products, it may be that the product
pages are dynamically generated, using scripts or programs of
one kind or another (cgi, psp, asp, etc.). A typical "web
address" for one of your "product pages" might
Unfortunately, most search engines do not recognize the "?" and
"&" characters that separate the cgi variables in this example.
This means that some (or even all) individual product pages will
be missed by the search engine spiders. One way to prevent this
problem is to create static versions of your site's dynamic pages
for search engines to crawl. Another option is to use the Dynamic
Page Optimization Solutions available for ASP, ColdFusion, CGI/Perl,
or the Apache Web Server.
FOR ONGOING CHANGES
We offer several options for supporting the inevitable and necessary
changes you will want to be making to your site over time, as you:
add or remove products and information, change prices, etc.; expand
your company's identity in new directions; change the style and
technology of your site to keep up with the rapidly evolving state
of the art; and so on.
the changes for you.
Just let us know what changes you'd like to see and we'll be happy
to make them. We charge the same fee as for website design and
pro-rate accordingly. (I.e. if a change takes 5 minutes, we charge
you for 1/12 hours of labor, at the appropriate hourly rate for
We give you
FTP access to the site and you make the changes yourself.
As part of our standard hosting
services, we provide you with FTP
access to your site, which permits you to change the website
pages yourself. A common scenario:
You identify a web page you
want to modify, via your web browser.
You download that page to your
hard drive, using the "File / Save As" command.
You get into your favorite
web page editor (e.g., Microsoft FrontPage), and make the
changes to the web page file.
You use an FTP (File Transfer
Protocol) program (e.g., WS_FTP) and your FTP access information
to connect to your website and upload your modified page file
to your website.
You get to edit your own pages! Disadvantages:
You have the potential to mess up your site in a big way
if you are not careful. Also: If you make changes, and then you
want us to make changes later on, we will have to re-download
your site, to update our copy of your site to be your latest version;
that is an extra charge. Recommendation: This option
is great when used with care, and only for small, straightforward
We build an
interface for you that allows you to make changes directly to
your web pages or create new pages.
In general, this is cost-effective for you if you have a large
number of pages that all have the same form (e.g., all your full
page product presentations have the same form, say, a title at
top center, a product picture and a brief description in the next
"row" of the page, an extended description after that, etc.) Based
on such a template, we can then create a form-based interface
that allows you to fill in the various "sections" of a new page,
or modify sections of an existing page. Contact us for more information
if you are interested in this possibility.
convert your site into one that is (largely or entirely) database-generated.
This is the approach standardly taken by the major sites on
the web. Clients with large sites and frequent changes generally
find it worth the overhead to convert their site into one whose
pages are mostly or entirely generated from a database. As just
one example of many potential benefits: this could enable your
staff members (who are not web programmers) to add new products
themselves, using a web interface. Running the page generator
will then automatically create a new page for that product that
matches the style of your database.
Here are some examples of our mostly database-generated sites:
-- Everything from the multi-level geographical pull-down
menus, to the regional listings pages, to the individual
property pages is generated from databases.
Health Yellow Pages -- Everything from the trade directories,
to the product directories, to the news article archives
of this industry portal site is generated dynamically. It
requires significant overhead to make such a conversion,
but the savings in labor over time (not only in total hours,
but also in skill level) can be enormous.