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Useful Statistics


USE OF MARKETING CHANNELS

adapted from a recent Forrester report


INTERNET CHANNELS
Search engines
57%
Email messages
38%
Links from other websites
35%
Banner ads on other websites
7%
OFFLINE CHANNELS
Word of mouth
28%
Magazine ads
25%
TV ads
14%
Periodical articles
11%
Vendor catalogs
11%
Newspaper ads
9%
Radio ads
2%
Mail ads
2%
  The percentages represent how many people use each channel to find websites. Because people use multiple channels, the percentages don't add up to 100%.
 
 

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